Erica Rigby statement of intent: Institution: For my billboard advertisement, I will ensure that it follows all rules and regulations set out by the ASA. For example, it will not include content that would offend, harm, or mislead a child (anyone under 16 according to the ASA) such as, content including or condoning violence or antisocial behaviour, or content that would cause fear or stress to a child. This is especially important, as my billboards will be showcased in towns, and cities, which are particularly busy environments, allowing my billboards to be seen by those who aren’t the target audience – children. As well as this, the broadcast time of my documentary itself, will be after the watershed, given that it is based on true crime, specifically a chain of killings, and would therefore not be fit for children to watch. Representation: For my documentary to be successful with as big of an audience as possible – still within the target audience – it is important to ...